Pricing Strategies: How To Set Prices That Attract Customers, Boost Sales, And Improve Profits In Your Business
Learn over 20 specific pricing strategies you can use to attract and retain more loyal customers, boost sales, improve profits, and differentiate your business from competitors.
Learn over 20 specific pricing strategies you can use to attract and retain more loyal customers, boost sales, improve profits, and differentiate your business from competitors.
Your Instructor
John-Paul Iwuoha is a management consultant, trainer, and former consultant at PwC who has trained over 50,000 entrepreneurs since 2013.
He specializes in business startup, growth, and turnaround strategies, and has helped dozens of entrepreneurs and business owners start, build, and grow their businesses.
He has qualifications in Finance, Business, and Engineering (Mech.), and he is a Chartered Certified Accountant (ACCA). His industry experience covers financial services, tech, agribusiness, energy, manufacturing, retail, real estate, and more.
John-Paul is sought after for his expertise, insights, and advice. He was a judge for the Africa Business Heroes Prize (2022 & 2023), a mentor on the Tony Elumelu Entrepreneurship Program, and a director & advisory Board Member for six companies.
He is a LinkedIn Top Voice for Startups and Entrepreneurship and has been featured on several local and international media platforms, including CNN, HuffPost, Fidelity SME Forum, Business Day, TAP Magazine, VOP 90.3FM, etc.