Learn how to prepare a persuasive, well-structured business plan that speaks investors’ language and boosts your chances of raising the funding you need to start or grow your business.

Learn how to craft and communicate the value your business offers in a wya that attracts customers and gives you a strong competitive advantage. In this 2-part lesson, John-Paul Iwuoha explains what value really means, how to see it through the eyes of your existing customers, and how to use it to differentiate yourself from your competitors.

Learn over 20 specific pricing strategies you can use to attract and retain more loyal customers, boost sales, improve profits, and differentiate your business from competitors.

Learn how to standardize excellence in your business, empower your employees, ensure quality and results, and reduce the dependence of your business on any single person (including you).

Learn the most important aspects of raising capital to support the startup, operations, growth and expansion of your business.

Learn how to troubleshoot and fix sales problems in your business in a way that improves how well you convert first-time and existing customers to buy more from your business.

This lesson covers 12 practical strategies that can significantly cut down costs in your business and help boost your profits. It also reveals over 5 important indicators that show how well (or badly) you're managing costs in your business.

This special BMG strategy session by John-Paul Iwuoha held in December 2024 explores the projected economic performance, business opportuniies to look out for, and challenges to prepare for.

Many businesses struggle because entrepreneurs and business owners love to guess. And this guessing often leads to mistakes, failures, and losses in business. Most decisions about what products to sell, what kind of customers to target, the best prices to set, and how to beat competitors, are all based on guesswork and trial-and-error. Businesses that succeed don't depend on guesses. They use market research as a secret tool to understand the market, identify threats and opportunities, and gather important information and insights that help them make business decisions. If you're planning to start a new business or grow your existing business to the next level, you will learn a lot from this course.

Learn how to choose the right person and build a win-win partnership that will help you grow your business faster, smarter, and stronger.

Understand the real reasons people hesitate or resist buying from you, and learn how to transform those moments of resistance and objection into opportunities to make more sales.

This course helps entrepreneurs identify, understand, and mitigate the major risks that can destabilize or destroy a business. This course will show you practical tools, frameworks, and techniques to reduce uncertainty, prevent losses, strengthen resilience, and make smarter strategic decisions that build a successful business.